Why You Should Use An Instagram Widget On Your Website?
Did you know that about 90% of the brands across the world have an active account on Instagram? Have you ever wondered why all brands right from big labels to new startups utilize the power of Instagram marketing in their business efforts?
The answer lies in the ability of the platform to generate more revenues and conversions of the brand. With over 1 billion monthly active users, Instagram is amongst the fastest and highest growing social media platforms in the world.
Being a photo-sharing platform, Instagram enables its users to click a picture, edit it and instantly put it up on the handle which can be viewed and reacted to by the followers.
Around 995 photos are uploaded on Instagram every second! And if you are a brand, think about the possibility of your brand users posting content around your brand and its products!
If you are not making use of such content for your business efforts, then you surely are missing out on a lot. Continue reading the blog till the end as we are going to tell you about the Instagram widget and how incorporating it can take your business to the next level.
Let’s get started!
Instagram widget is a widget consisting of a collection of your Instagram content. An Instagram widget can easily be created with the help of a responsive tool known as a social media aggregator.
A social media aggregator enables its users to collect content from multiple social media platforms including Instagram. The content can be aggregated from various sources including hashtags, mentions, usernames, etc.
All you need to do is make sure that the social media aggregator tool that you select for the Instagram widget is easy to use and offers beneficial features. To mention a few, the tool must offer a wide range of customization options to enhance the look of the widget.
Make sure that your tool has a profanity filter for filtering out any unwanted content. Additionally, your tool must offer advanced analytics and an active support back team for assisting users every time they come across an issue while using the platform.
If you have a presence on Instagram, you would be well aware that Instagram is a visual-dominated platform. Moreover, it is quite well known that visuals are up to 10 times more effective and catchy than written texts.
When you display the vibrant Instagram content on your website, you further enhance the overall look of your website. Improving the look of your website would captivate your website visitors and push them to stay on your website for longer.
As mentioned above, with such a massive follower base, there is a chance that your Instagram followers are creating a lot of content that works in favor of your brand. Such content is referred to as User-Generated Content.
User-Generated Content is the most authentic, trustworthy, and reliable form of content found online that is unsponsored and unscripted.
When you embed User-Generated Content into your website, you give your potential customers a reason to trust and be confident about your brand. Customers who are new to your brand may have trust issues before switching to your brand. Seeing User-Generated Content, they would be compelled to purchase your products.
Here’s a fun fact – More than 90% of potential customers go through User-Generated Content before making a purchase. Thoroughly convinced now? Aren’t you?
Using an Instagram feed widget, you will be able to display an ongoing campaign on your website. Using the correct source while aggregating the content, you can seamlessly be able to do the needful.
Displaying your campaign would offer you a golden opportunity to increase the reach and exposure of your brand campaign. If you have an ongoing hashtag campaign, then also displaying the response received by your Instagram followers would excite your website visitors and urge them to participate in the campaign.
Brand conversions are a result of the aforementioned factors including brand trust, more engagement, and the correct approach. When your customers are engaged and convinced enough to purchase your products, it would ultimately lead to more sales and conversions.
At the end of the day, the main aim of a brand is to generate more revenues and an Instagram widget increases the possibilities of getting more conversions.
This brings us to the end of this post and we are sure that you are completely motivated to include an Instagram widget on your website.
Since you are aware of the tips to keep in mind while choosing a social media aggregator and the incredible results of embedding an Instagram widget, go on, shortlist the ultimate aggregation tool, and embed vibrant content on your website to reap the advantages!