Have you ever analyzed your website’s bounce rate? Website bounce rate is the metric which represents the percentage of the visitors who tend to leave the website without exploring or even giving a glimpse to the pages within the website. The process of analyzing the bounce rate is imperative for your website in a variety of ways. It will potentially persuade you to improve the content, identify the chances of redesigning and overview your marketing strategies. If you’re also facing the scenario of higher website bounce rate and not able to determine the causes underlying it, here’s the perfect guide for you to explore the underlying causes:
- Inappropriate quality of content:
Just remember – Content is the king of a website! Content is the path by which you strive to convey your brand or message to the visitors. The headlines and the subheadings assist the visitors in scanning through texts and landing where they desire to land. People are likely to skim through the text; therefore, it must be engaging and unique enough to grab their attention in the first go.
- Technical Errors or Blank Page:
Does your website prompt error 404 not found? If you’re facing the scenario where the bounce rate is high or the people are spending less than 2 seconds on your site then, it’s the time to look at your page from some popular browser. It might be that your page is blank, not loading properly, or returning an error while loading. You are required to solve the problem as soon as possible in such cases.
- Backlinks from other sites:
It is one of the potential reasons for increasing bounce back rate because the unqualified visitors from the referring site are ushered to your website. Moreover, the context might also be misleading for the visitors which lead to the bounce back. The referring site might be using the black hat SEO tactics such as anchor text and it can sufficiently cause higher bounce rates.
- Poor Navigation and Usability:
If you’re exposed to a clustered website, will you be able to stay there? Consider this question from the perspective of a web user. The answer would be no because such a site doesn’t abide by the usability standards. Websites are aimed at providing the best user-friendly interface. The three key components of web usability are:
- The user should be able to determine the website purpose and its offerings as soon as possible.
- The user-friendly conventions should be followed.
- Not every white space should be filled with something.
- Misleading Title Tags:
If you’ve written misleading Meta descriptions or title tags and the visitors enter your site with different expectations, however, they find something else. will it be justifiable? No! Whether it was a deliberate attempt to drive the traffic or an innocent mistake, it is harmful to your website as well as unethical in terms of the SEO strategies. Thus, you are required to adjust the title tag, descriptions, and content of the page accordingly.
- Obnoxious Design:
Website Design is a critical aspect of the user experience. If the website design isn’t potentially eye-catching for the visitors, they might not even read the content. A clean and updated design with a good color scheme and precise style is capable enough to attract the readers. The design should give a harmonious relaxing feel to the visitors. Aren’t you satisfied with your website design? Don’t worry! Hire the best Web development services company in Pakistan and make your website revamp with the latest design.
- Pop-up Advertisements:
Irrelevant and excess advertisements might act distracting for the visitors. Moreover, these ads are also likely to diminish the trust of the visitors and reputation while they’re viewing your site. If the visitor doesn’t land his trust in you, he is likely to hesitate in providing contact information and payment information. Therefore, you must ensure that the ads which are displayed on your website are relevant to the visitor as well as related to the website content.
- Slow page load time:
Do you want to know a pro tip? Well, imagine that you’re doing a quick research project, you found the perfect website for yourself; however, you clicked it once and wait for almost 5 seconds. You pressed the Refresh button and waited for another 5 seconds. Would you still wait for the website loading or consider changing your option? Well, surely the latter! What leads to the slow page loads? It is the cheap hosting, custom fonts which require downloading and fancy sliders, oversized images, and overused images. Just eliminate all these factors and use the tools to analyze the time taken by an average visitor.
They were some of the causes which naturally aids to the higher bounce rate for the website. If you’re facing any of these issues, the need for resolving them significantly increases with the passage of time. Fix it to give a boost to your sales!