With more mobile phones in the world that toothbrushes it is a common notion that customers go on to read each and every message they receive. Because of this reason more and more business are looking to cash in on the power to send voice SMS. This is a wave of marketing that has gone on to create major ripples till now. For market reach this platform is important to increase sales and in the process improve customer experience.
The concept of bulk SMS?
In case if you have not heard of such terms before you might have heard of mass messaging etc. In fact there are a lot of stories that relate to the same thing. Now what is a bulk SMS? Basically it means sending out messages to a large chunk of audience at a single go. All credit to SMS it is possible for business to integrate SMS with the aid of different solutions. It can be even in the form of a2p SMS services as well.
The benefits you can expect from bulk SMS?
No way denying the fact that traditional sources like TV and paper can reach out to a large audience, their impact is reducing of late. Even though social media is effective but it takes a lot of time, but you need to pay basic attention to details.
Bulk SMS is provided with the ability to reach in any corner of the world. This can be achieved with minimal degree of effort for a business. Because of this reason it is being used as a marketing tool for obvious reasons. The series of other benefits include
Once SMS is configured via a SMS provider, to roll out bulk SMS is an instant activity. It has been seen that among all the marketing methods bulk SMS has the highest degree of readability. In fact close to 95 % of the messages are read within 5 minutes the moment you go on to receive it.
Other forms of message are related to a relative high degree of wastage. The right set of customers has to be reached based on demographics. Bulk messages means you reach the targeted audience. Because of the open nature an open rate of message is as high as 98 %
Unlike social media or email SMS does not get lost in the filter barriers. This means that with the help of bulk SMS organizations can reach out to anyone with a mere phone number. Yes there are laws in place and you need to be familiar with the key elements of SPAM act before sending out messages.
The area where SMS scores over other forms of market is the cost aspect. In comparison to the other forms of marketing SMS works out to be cost effective as this is going to cost you a few scents. Not only the solution is cost effective but higher rates of return are assured by this medium.