Mastering in understanding customer satisfaction is no longer a tedious task. Innovative ideas coupled with cutting edge technology boost business development. Organizations are endeavoring to progress their services and strive to gain supreme consumer satisfaction for their products. Consumer requirement is the utmost priority for any industry today. The buyer’s contentment helps the companies to make appropriate and crucial decisions. New expertise like face acknowledgment and emotion recognition brought a revolution in the world of the tech world. This trend is a unique approach to solving customers’ necessities offering high-quality service.
Emotion recognition: it is a new technic that observes the emotions of the human face. Emotion recognition companies in India use advanced image processing software to understand the moods of the buyers. It recognizes happiness, sadness, anger, excitement, joy, fear, etc. This program is being adopted by many companies in stores and malls etc. to understand purchaser reactions while shopping.
Companies use emotion analytics in the following ways:
- Making interview bias-free: emotion analytical plays a major role while ongoing interviews. It analyzes the facial expression and other personality traits of the candidates while answering the recruiter’s question. Based on the reports, AI shortlists the best candidates suited for the job. This technic saves significant time for the recruiters. It is also proving to be unbiased as it purely based on capturing emotions and algorithms. So by implementing it in the recruitment process, companies can acquire social and economic gain.
- Ensuring appropriate response: Film companies use emotion analysis to capture the real response of the audience for their movies. Infrared cameras are placed in the theater and facial expressions are recorded. AI uses the recorded database and predicts prospects. Emotion analysis provides more reliable and real-time data than reviews and surveys. This smart technic aids the company to make the change and valuable choices in the future.
- Generates high engagement for digital ads: many multinational food manufacturing companies use this technic for branding and advertising their products. Multiple versions of ads are plays to set of audiences and based on their facial expression; the best advertisement is carefully chosen and aired to persuade them to buy the products.
- Enhances consumer experience: emotion recognition assists healthcare companies through voice emotion analysis. It helps the calling agents to understand the speaker’s tone and based on AI they pay response to the customers individually.
Gaming companies also use this technic to deliver superior gaming experience to their customers. Both tech giants and smaller startups are now investing on emotion intellect by computer vision or by voice analysis. Sales surveys, social media posts, the rating may give you general impression whereas, and emotion analysis can provide finer reliable insight information. It also aids in-car safety by buzzing alert alarm to the driver on his facial and voice expressions. Insurance companies use this tool to detect the claim of their clients telling truth. Best emotion recognition companies harnessing the power of emotional aptitude for business growth now