SEO for the Healthcare Industry has been yielding phenomenal results for hospitals, clinics, diagnostic centres, and other healthcare service providers. As an entrepreneur or marketer in the field of healthcare services, you can reap vast benefits by optimizing your website and improving your search ranking.
Getting top-ranked on Google for your specialized set of services, will bring in higher patient queries and increase your online appointment requests. The right SEO Services will study your business model and research the best niche keywords for your healthcare centre to feature on top of search results.
Here are 5 effective SEO strategies that have been best-voted for the Healthcare Industry:-
Quality Content Marketing is a must for Healthcare SEO. Be it for general queries regarding a disease, analysis of symptoms, in-depth research on a surgical procedure, or reviews of a medical practitioner, anyone who seeks any kind of information on healthcare invariably turns to Google nowadays. So the content that you put up on your website as a healthcare organization needs to be accurate, easy to understand, holistic, and engaging.
Given the ocean of information available on healthcare today, your posts also need to be shareable. FAQs, for instance, are a great way of providing end-users with the exact information they require concisely. The latest news and research updates are equally important as far as healthcare content is concerned. Uploading relevant, original images and videos will surely enhance user engagement.
- Local SEO Campaign implies maximum ROI.
A large part of this process will focus on enhancing your visibility in local search results. Top-notch local optimization strategies like creating a local landing page, putting up a locator, and strategic link-building from local directories, authority sites, and social media, can help you race ahead of competitors. If you outsource your requirements to an experienced rankiology SEO services Mumbai , then it can even bring you some outstanding results. The most crucial aspect of local SEO for healthcare is to bring your website to the top of the local SERP (Search Engine Results Pages). Ample keyword research on Google Analytics and other reputed keyword tools, using the most relevant keywords such as ‘top orthopaedic surgeon Mumbai’ or ‘diagnostic lab near me’ need to be carried out. Also, your landing page needs to be optimized with the most suitable keywords and content, drawing in higher organic traffic.
- Effective Link Building and Site Map Creation for best results.
Just like quality content marketing as discussed above, the significance of correct link building strategies cannot be undermined. In fact, you may put up the best content on your website, but Google will not deem it to have enough authority until the web pages have good link value. Link value is adjudged by search engine bots based on internal and external links on your web pages. To begin with, all your web pages need to be interlinked in a pyramidal hierarchy with the home page on top. Creating a sitemap to denote this hierarchy will make it much easier for Google bot to navigate your site and rank accordingly. Likewise, external links from reputed websites are of high value to Google. So send in a few well-researched, informative guest posts to established medical science sites and link them back to your site. Also, get your website listed on reputed local directories for good external links.
- Impactful Use of Social Media adds on to your credibility.
As a healthcare service provider, your online presence can gain additional visibility through social media. When used right, your social media pages can cement your brand value and help you communicate with your target audience more effectively. Any SEO professional or a Digital Marketing expert will tell you that social media presence doesn’t contribute to search engine rankings directly, but the links and citations are important for your website. Trustworthiness and efficiency, the two important parameters that any prospective patient would be looking for in a healthcare service provider, can be effectively reflected through your social media interactions.
- A Mobile-Responsive Website is essential.
While the importance of having a local landing page has been discussed above as a part of local SEO strategies, an equally important aspect is that of having a mobile responsive website. Majority of patients today tend to search for healthcare service providers on their smartphones. Therefore, if your website layout does not adapt to smaller screen sizes, you may end up losing a big chunk of business. And most importantly, mobile responsiveness is a definite ranking factor for Google. So this needs to be on your to-dos for sure!
Healthcare is emerging as one of the most important aspects of modern human life. Also, as the demand for quality healthcare services rises, the number of healthcare service providers is rising rapidly. Hence, to be recognized as the best in the field and to attract maximum attention from the relevant audience, it is important to implement a robust practice of SEO in healthcare.
This will not only help in generating visibility on the first pages of SERP but will also produce a sustained flow of prospects for the business and also establish you as an authority in your field.