In viewing landing pages on mobile devices, time is money. It takes about 7-seconds before the average consumer closes out of a site and opens another if it doesn’t load in time. That’s why it’s important to build landing pages that easily convert across all user interfaces including mobile devices like tablets and phones. Use these top tips and pointers to help build the best and fastest landing pages. Also check:– Whatsapp Web
8 Tips for Mobile Landing Pages
Keep your headlines and text short and sweet
Minimizing content will help it read better on a mobile device and this is especially true for headlines.
Landing page organization
Have a template or structure you adhere to with an image, the header and brief text beneath that. This way it’s consistent and everything is instantly viewable. If site owners are unsure, save the data and view it from a mobile device to test it out.
Focus on your Call to Action
The main point of any business is to secure transactions to make sales. This is the same with mobile, only in a condensed version. A site owner’s call to action should be clear and instantly viewable.
Ensure your links are working and clickable
Links that have your website, phone number and social media should be checked to confirm they are working properly. This can also cut down on lag time and errors.
Don’t overload your pages
By using images that are too large, or using flash media, this can sometimes slow down the opening of your pages and turn potential customers away. Consider limiting links and also consider using CSS image sprites. This can reduce the load time, as well. Landing pages should be about 20 kb to reduce delays.
This is a great way to check a site’s landing pages. By ensuring the pages have limited copy and focus more on call to action items, this can increase consumer usage because the pages will be faster and more efficient. When site owners write copy based on what the customer needs, it helps to minimize all the extra content.
Test a call to action, as well as a click to call
That means site owners may want to type in a brief copy with a call to action to see how it reads, but also compare this with a button as a click to call. Optimize the click to call with HTML to confirm it works properly.
Eliminate excessive drop-down menus
Because drop-down menus can sometimes be hard to navigate on mobile devices, limit the features on them or eliminate them altogether and go with buttons and widgets. If the form fields don’t require to drop down menus, remove them and confirm this with conversion rates.
There are so many great features that site owners can utilize, just be sure to leave in the right product and service information but eliminate all the extra attributes that can slow down loading times on a mobile device.