When it comes to SEO, most efforts seem to require a long-term implementation and investing time and energy in those efforts is important. However, there are certain tricks a business can utilise in a short span of time to gain quick results. A reliable SEO company in Melbourne leverages a balanced combination of short-term and long-term SEO strategies. While most businesses are aware of the long-term SEO techniques, many don’t know how to attain quick improvements with SEO.
This article shows valuable ways to quickly improve website SEO in 2019.
1. Optimise Website Content For RankBrain
RankBrain is an artificial intelligence that takes care of the search result page rankings. This algorithm is responsible for assessing the content of a web page to put in the right place of a SERP. No need to say that a website should contain well-optimised content to seem relevant to the targeted SERPs. While all types of content should be optimised, some pages hold great importance in terms of website authority. These pages include “About Page”, “Terms and Conditions” and “Contact Page”. The whole content strategy update comes within the long-term approach. However, a business can quickly update some major site pages to optimise them for RankBrain.
2. Allow Embedding Feature In Images
Visuals attract many eyes in the digital world. People love to share interesting images on Instagram, Facebook, Snapchat and websites. A website owner can utilise people’s love for sharing images for backlink acquisition. Adding embed codes to the images improve the chances of shares. And, in return, the image works as a backlink for the site. Adding embedding codes with images is more important if the target market is not very savvy with code or linking. This simple strategy can skyrocket the backlink acquisition for a site owner.
3. Add More Research To Existing Content
This is another quick way to upgrade the quality of content and promote it for backlinks. The link providers look for authoritative research with helpful data. From infographics to blog posts, data-driven content attracts backlinks. So, to improve site performance, a business can invest some time in updating existing content with better research. This is quicker than developing new content pieces. Plus, updated content pieces gain more attraction on search engine result pages.
4. Grow A Community On The Official Site
Community generation is about encouraging people to indulge in a conversation on a site. This plays a role in deciding the search engine rankings of a site. If more people consistently indulge in conversations, it sends positive signals to Google algorithms. Hence, a site should provide a comment section and encourage visitors to give their feedback and ask questions. The success of this participation also depends on the ability of site administrators to connect with visitors. So, answering all the queries becomes important.
It is true that sustainable SEO results require consistency and patience. But a site should know the beginning, middle and the end of a strategy to ensure the acquisition of desired goals. A trusted SEO company in Melbourne can help with the successful execution of the mentioned tips.