To boost the business growth, it is imperative to increase the sales of the products or services. Owing to this, business owners make contact with telemarketing companies. With time, getting results via telemarketing has become a daunting task because most of the people disconnect the telesales call within 10 seconds.
The situation turns from bad to worse when telemarketers commit mistakes while interacting with potential customers. Of course, we aren’t saying that telemarketers make mistakes knowingly. But every mistake be it small or big is deemed costly in the business world.
Do you want to know why telemarketers fail to convince prospects to make a purchase decision? Here are the top 4 most cited reasons that will help you regarding the same:
1. Solely focussing on speaking
There are many outbound telemarketing companies in the UK that tell telesales agents to make maximum calls so as to ensure better sales results. Owing to this, telemarketers set two targets — swiftly explaining the benefits of products or services to prospects and ending the call sooner.
Because of these targets, telemarketers often fail to convince potential customers to make a purchase decision. The primary reason behind that is whenever telesales agents try to explain everything about products or services in a jiffy, they make silly blunders, which consequently, ruins the effectiveness of the call. This forces the prospects to put the phone down.
Therefore, it is crucial for telemarketers to give potential customers a chance to speak because two-way communication always ensures better results.
In brief, telemarketers should focus on both speaking and listening.
2. Using telemarketing scripts without any caution
Outbound telemarketing companies of UK, Australia, etc. always provide telemarketing scripts so that agents can convince prospects without facing any problem. But the situation gets complicated when telemarketers start depending on scripts.
This is so because whenever telesales agents follow scripts closely, they start sounding robotic. Consequently, this makes customers frustrated, which, in turn, leads to call hang-ups. Hence, it is significant for telesales agents to use scripts at the time of need.
Apart from that, it is suggested to outbound call centres to make sure that agents understand the merits & demerits of telesales scripts during the training session.
3. Using rude tone with prospects
Whenever we go to the market to buy products or something else, we have several questions in our mind. The total number of questions almost gets doubled when it comes to placing an order on the telephone as we don’t have the idea how products actually look or work.
But telemarketers forget this and get frustrated when potential customers ask multiple questions. Expecting prospects to buy after a rude interaction is just like a dream that will never come true. It is so because no one likes to be shouted at.
Hence, it is suggested to telemarketers to always put themselves into customers’ shoes after placing a call as this will help to increase the sales conversion rate.
4. Underestimating the significance of testimonials
Last but not the least, testimonials could be the factor that can help to convince prospects to make a purchase decision. In addition, potential customers mostly don’t trust telemarketers’ words.
In the business world, there is no place for excuses, which means, telemarketers should try to leave no stone unturned while convincing prospects. Therefore, it is highly recommended to use testimonials to show the experience of those customers who have had already purchased products or services.
With the help of testimonials, prospects can easily know about the pros & cons of products or services, which leads to a quick purchase decision.
All in all, telemarketers should offer testimonials if they feel that potential customers are doubting the quality of products or services.
Final few words:
There should be no doubt that you can beat your competitors by doing something extraordinary. For boosting the sales of products or services, business owners take the help of outbound telemarketing companies.
However, few mistakes committed by telemarketers take the whole campaign towards the failure. With the help of this article, we have revealed the top most cited telemarketing mistakes.
We hope that you have enjoyed reading this article. Thanks!!